YCN AWARD WINNING CONCEPT

The Imaginative Paper Shop is a unique retail space inside London Graphics Centre that holds Fedriogni’s new single sheet paper. The new space is to be promoted to graphic designers, students and other creatives.

This concept uses a sheet of paper to express two ideas: one is to promote the new option of single Fedrigoni paper sheets and the second objective is show Fedriogni’s response to the customer demand for selling single sheets.